Under Siwoff, his company provided stats that appeared obscure at the time, such as stats during day/night games, lefty vs. righty, home/away. It would be the vaulting point for advanced statistics and an entirely new way of looking at the game.

Siwoff, who ran the company until he passed away in 2019, expanded the organization to cover statistical support for the National Football League, National Basketball Association, Major League Soccer, and multiple television and radio stations.